Vicious Marketing Is Now an Official Voluum Partner

The Partnership Is Live

We have officially joined the Voluum Partner Program, and you can verify it directly on our partner page at Voluum. This isn't a vendor relationship or a casual endorsement. It's a deliberate addition to the tech stack we use and recommend for clients. In regulated verticals, tracking isn't a nice-to-have; it's the foundation your entire strategy is built on. If your data is incomplete, delayed, or compromised by attribution gaps, you are flying blind. Your data is your edge, and we take that seriously.

What Is Voluum?

Voluum is an AI-powered cloud ad tracker designed for performance marketers and media buyers who require precision at scale. It collects live data from 30+ data points from every visit, click, and conversion, providing you with a very detailed picture of what's working, where, and why.

Voluum has turned over more than 10 billion conversions, handled 500 billion total events, and generated $2.5 billion in income for its clients with 7,000+ users. It can be used for redirect and direct tracking, integrates with all major ad platforms and affiliate networks, and provides you with one source of truth for tracking the performance of your campaigns on every traffic source you use.

If you work in performance marketing at any meaningful volume, you've heard the name. This is what the platform actually delivers.

Why We Partnered with Voluum

Not every tracking platform is built for the verticals we work in. Performance marketing in iGaming, fintech, forex, and crypto comes with a specific set of challenges that generic tools were simply not designed to handle.

Cookie restrictions are getting tighter across every major browser and platform. Attribution gaps are greater in regulated spaces because some ad platforms have stricter guidelines on where pixels can be placed and data shared. When it comes to compliance, data collection methods must hold up to scrutiny, not only now but for the next platform policy change.

Voluum's cookieless tracking infrastructure handles these realities natively. Whether you're running on the redirect method or implementing direct scripts, there's no dependency on third-party cookies, and conversion data gets passed back cleanly to ad platforms via postback. That's what the architecture-regulated verticals require.

The iGaming Hub was also a specific draw for us. Voluum has built direct integrations with affiliate platforms like Affilka and maintains active business connections across the iGaming ecosystem. For a significant portion of our client base, that's not a feature; it's a prerequisite.

Finally, the AI-driven optimization layer fits the way we actually run campaigns. We don't set and forget. We iterate, route traffic to what's working, and cut what isn't, fast. Voluum's automation and AI tools align with that operational model, and that matters when we're recommending a platform to clients.

What the Partnership Means for You

As an official Voluum partner, we can now offer clients and prospects a direct path to getting started with the platform, with real advantages attached.

Through our partner page, you can access an exclusive discount on Voluum plans. If you're already a Vicious Marketing client, we'll give you a recommended plan based on your specific setup, traffic volume, and vertical, so you're not paying for features you don't need or under-provisioned for the scale you're running at.

You get access to Voluum's full feature stack from day one: tracking, automation, AI optimization, fraud detection, and platform integrations, everything included.

Reach out directly if you'd like a plan recommendation before signing up.

The Features That Matter Most

There are four Voluum capabilities that we consider essential for the clients we work with:

Cookieless Tracking: Voluum supports both redirect and direct script implementation, with no reliance on third-party cookies. Conversion events are passed back to ad platforms via server-to-server postback, which means your attribution data stays intact regardless of browser restrictions or platform policy changes. This is a standard feature, NOT an extra charge, for regulated verticals where you cannot afford any attribution gaps.

Dashboard View of Voluum

1. Automizer: It handles the repetitive, rule-based work of campaign management: auto-pausing underperformers, adjusting bids, building whitelists and blacklists, and syncing costs across Facebook Ads, Google Ads, TikTok, Taboola, and Outbrain. It is free for campaigns spending less than $1,000/mo in ads. For larger accounts, it will save your team hours of manual optimizations, and it runs faster than any human workflow.

2. Traffic Distribution AI: Voluum AI dynamically assigns traffic to the most effective offer and landing page combinations, based on real-time performance levels. You define the test, you draw the success criteria, and the system reallocates the budget to what works. This is particularly valuable when you're running multiple offers or geo-specific variations and need the system to find the winning combination without waiting on a weekly review cycle.

3. Anti-Fraud Kit and Bot Detection: Fake clicks, suspicious visit patterns, and statistically impossible conversion times are a real cost in paid media, and in regulated verticals, bad traffic carries compliance implications beyond just wasted spend. Voluum's Anti-Fraud Kit flags these patterns in real time and keeps them out of your reporting. Clean data isn't just about accuracy; in iGaming and fintech specifically, it's a due diligence requirement.

This Partnership Is Intentional

Every tool we recommend to a client has to earn its place. Voluum earned it, through architecture that works in regulated environments, features that match the operational model of high-performance campaign teams, and an ecosystem presence in the verticals that matter most to our clients.

If you're ready to get started, contact us to receive the official partner terms. If you'd rather talk through the right plan for your setup before committing, get in touch with us directly. Either way, we'll make sure you're set up correctly from day one.