
Privacy Policy
Last Updated: January 23, 2025
This Privacy Policy describes how Vicious Marketing collects, uses, shares, and protects information in connection with our services, website, and marketing activities.
Information Collection
We collect and process information necessary for service delivery and business operations, including:
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Personal Identification Information: Name, email address, phone number, business title, and company information provided during account setup and service delivery.
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Technical Data: IP addresses, browser type, device information, operating system, website usage data, and cookies for website optimization and service improvement.
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Marketing Data: Campaign performance metrics, audience behavior, conversion data, and other analytics necessary for service optimization.
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Client Business Information: Business objectives, target markets, competitor information, and other relevant data provided for campaign development.
Information Usage
We use collected information for the following purposes:
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Service Delivery: Campaign execution, performance optimization, reporting, and client communication.
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Service Improvement: Analysis of service effectiveness, development of new features, and enhancement of existing offerings.
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Communication: Updates about services, technical notices, security alerts, and administrative messages.
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Legal Compliance: Meeting regulatory requirements and preventing fraudulent activity.
Data Processing and Storage
We implement industry-standard security measures to protect your information, including:
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Encrypted data transmission and storage
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Access controls and authentication requirements
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Regular security assessments and updates
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Restricted access to personal information
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Data backup and recovery protocols
Third-Party Service Providers
We may engage trusted third-party service providers for:
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Analytics and campaign tracking
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Advertising platform management
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Email and communication services
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Payment processing
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Cloud storage and hosting
These providers are contractually obligated to protect your information and may only use it for specified purposes.
Data Retention
We retain information as long as necessary for:
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Service delivery and account maintenance
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Legal and regulatory compliance
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Fraud prevention and security
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Business operations and reporting
Upon service termination, we will securely delete or return your data as specified in service agreements, except where longer retention is required by law.
Client Data Processing
As a digital marketing service provider, we act as a data processor for client campaigns. Clients remain the data controllers responsible for:
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Obtaining necessary consents for data collection
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Ensuring legal basis for data processing
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Providing privacy notices to end users
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Responding to data subject requests
International Data Transfers
We may transfer and store data in countries outside your jurisdiction. We ensure appropriate safeguards for international transfers through:
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Standard contractual clauses
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Data processing agreements
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Privacy Shield certification
Your Privacy Rights
You have the right to:
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Access your personal information
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Request correction of inaccurate data
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Request deletion of your information
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Object to certain processing activities
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Restrict data processing
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Data portability where applicable
Cookie Policy
We use cookies and similar technologies to:
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Improve website functionality
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Analyse usage patterns
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Personalize content
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Track campaign performance
You can control cookie preferences through your browser settings.
Policy Updates
We may update this Privacy Policy to reflect changes in our practices or legal requirements. Significant changes will be communicated through:
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Website notifications
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Direct client communication
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Email updates
Contact Information
For any questions or concerns regarding these Terms and Conditions, please visit our Contact page on our website. Our team will respond to your inquiry during business hours.
Legal Compliance
We comply with applicable data protection laws including but not limited to GDPR, CCPA, and other relevant privacy regulations in jurisdictions where we operate.