Case Study: Transforming CreditCube's Organic Presence

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In the competitive landscape of online personal loans, establishing a robust organic presence is crucial for attracting potential customers. This case study explores how Vicious Marketing helped CreditCube, a USA-based personal loan provider, significantly enhance its organic traffic and establish itself as an industry authority.

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Client Overview

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• Client: CreditCube

• Location: USA

• Industry: Personal Loans, Instant Loans, Short-Term Loans

• Website: creditcube.com

• Objective: Increase organic traffic, establish industry authority, and balance branded and non-branded traffic.

 

Initial Metrics & Challenges

Before the intervention by Vicious Marketing, CreditCube faced several challenges:

• Limited Visibility: The website had low visibility for non-branded and competitive keywords.

• Engagement Issues: The blog lacked engagement and prominence.

• Content Differentiation: There was minimal differentiation from competitors in content strategy.

 

Key Metrics (May 2024 to July 2024)

• Organic Traffic: 9,500 visits

• Impressions: 58,500

• High Dependence on Branded Traffic: Approximately 95%

 

Strategy Overview

To address these challenges, Vicious Marketing implemented a comprehensive SEO strategy focusing on content transformation, keyword optimization, technical SEO improvements, and link-building efforts.

 

Content Revamp

• Comparison Articles: Created articles such as "CreditCube vs [Competitor]" to highlight unique advantages.

 

Keyword Strategy

• Identified gaps in non-branded long-tail keywords.

• Targeted keywords related to "personal loans," "instant loans," and competitor comparisons.

 

Technical SEO

• Improved page speed and mobile-friendliness.

• Enhanced internal linking structure for better crawlability.

 

Link-Building

• Focused on acquiring backlinks from authoritative financial websites to boost domain authority.

 

Content Transformation

 

Before the Strategy

• Predominantly branded content with limited educational or comparative posts.

After the Strategy

• Informative Posts: Addressed common loan queries (e.g., "How to Choose a Short-Term Loan?").

• Comparison Articles: Highlighted why CreditCube is a better option than competitors.

• Engaging Headlines: Utilized data-backed claims to attract clicks.

Results Achieved

The implementation of the SEO strategy led to remarkable results:

1. Organic Traffic:

   • Increased from 9,500 to 58,000 quarterly visits (+511%).

2. Impressions:

   • Grew from 58,500 to 764,000 quarterly impressions (+1206%).

3. Branded vs Informative Traffic:

   • Branded traffic was reduced from 80% to 35%, with the remainder coming from non-branded keywords.

4. Top 3 keywords:

   • The number of keywords in the top 3 results in Google leaped from 55 to 190 over the course of 3 months (see screenshot)​

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