Financial
★ ★ ★ ★ ★A More Disciplined Approach to Winning the Right Financial Clients
Visit website →What I value most is the focus on commercially relevant acquisition rather than simply generating audience volume. In capital markets, reaching thousands of people isn't particularly useful if they aren't credible prospects or don't have a realistic need for our services. Vicious Marketing helps us think more carefully about target audiences, messaging, qualification, acquisition cost, and potential client value. From a CEO perspective, this gives me a clearer understanding of why we're spending marketing budget and what business outcome we're expecting from it.
