Global Performance Marketing Agency
Vicious Marketing is a performance marketing agency built for regulated, high-CAC industries. We turn underperforming marketing spend into compliant, revenue-generating pipelines for iGaming, CFD/Forex, Fintech, SaaS, and Cybersecurity brands worldwide.
Generic marketing playbooks break under regulatory scrutiny. As a performance marketing agency, we build every SEO, paid media, and reputation strategy with your compliance constraints as the starting point, not an afterthought, so campaigns hold up under regulator review as well as they perform in market.
SEO, paid acquisition, and online reputation management built around UKGC, MGA, and Curaçao licensing rules, so growth doesn't outrun compliance.
Paid media and organic acquisition campaigns engineered around suitability, disclosure, and risk-warning requirements across major regulators.
Trust-first content, technical SEO, and demand generation for regulated financial products where credibility decides conversion.
Pipeline-focused demand generation, content marketing, and CRO built for long B2B sales cycles and multi-stakeholder buying committees.
Authority-building content and SEO for technical, skeptical buyers who research deeply before they ever fill out a form.
As a full-funnel performance marketing agency, we run SEO, paid media, reputation management, content, and conversion optimization under one team and one attribution model - no siloed vendors, no disconnected reporting, from first click to closed revenue.
Technical SEO, content strategy, and authority building for high-difficulty, regulated niches - the kind of work that survives a compliance review and still competes for competitive keywords.
Compliant paid search, paid social, and programmatic campaigns built to hit target CAC and payback windows, run by a team that knows regulated ad policies inside out.
ORM satellite networks, review strategy, and search narrative control at scale, built for brands where one bad SERP result can cost a license or a client.
Guest placements, digital PR, and editorial link building that build real topical authority in your niche, not just backlink volume.
Landing page and funnel optimization focused on qualified pipeline and revenue per visitor, not conversion rate for its own sake.
n8n-driven automation and live dashboards that connect every channel back to pipeline, so reporting shows revenue impact, not vanity metrics.
Vicious Marketing is a performance marketing agency built specifically for regulated, high-CAC industries, not a generalist shop that treats compliance as an edge case.
Every campaign is built inside your regulator's rules from day one, so growth never has to be patched or paused after a warning letter.
We report pipeline and closed revenue back to channel and campaign, giving you a real read on ROI instead of clicks and impressions.
Years running iGaming, CFD, and fintech accounts means we already know where high-CAC budgets leak, and how to plug it fast.
Winning channels get budget reallocated within days. Underperformers get cut before they quietly drain an entire quarter's budget.
At $5M ARR, this fintech SaaS had a broken acquisition engine. CAC was climbing, Google Ads was off after painful CPCs, and organic had no commercial intent. We rebuilt the go-to-market using the Vicious Marketing OS - sharpened ICP, profitable paid search, and fintech-specific SEO - reaching $25M ARR in under a year with a 44% CAC reduction.
Get results like thisA top-15 UK casino operator was spending £510,000/month to acquire players at $170 per FTD. Vicious Marketing rebuilt the full acquisition system - organic infrastructure, brand keyword control, money pages, and attribution. eCPA dropped 18% by month five. 329% ROI over three years, funded entirely by efficiency gains.
Get results like thisIn Q4 2025, our GEO strategy shifted the client from chasing clicks to earning AI mentions. By optimizing key assets, adding schema, and strengthening authority signals for Google AI Overview, Gemini, and ChatGPT, we increased monthly audience by 236.7K while reducing cited pages, proving authority drives AI visibility.
Get results like thisA German fashion brand was struggling with weak organic visibility, inefficient paid ads, and low social engagement. Through a research-led SEO, paid, and social strategy, daily site revenue grew from a handful of euros to roughly €15,000 per day within six months.
Get results like thisA major online trading platform faced widespread negative search results, low Trustpilot ratings, and poor app store reviews across key Middle Eastern markets. A structured ORM campaign addressed core customer issues, improved online sentiment, strengthened positive visibility across platforms and successfully restored brand trust within months.
Get results like thisOur three-phase process turns a performance marketing engagement into a repeatable system: diagnose the funnel, engineer the channels, then scale what works and kill what doesn't.
Funnel and unit economics analyzed against compliance constraints before a single dollar moves.
Offers, channels, and creative designed to hit target ROI, CAC, and payback windows.
Winning plays get scaled aggressively. Losing ones get cut fast, with no attachment to channels.
“Scaling in a regulated market isn't about finding a shortcut. It's about mastering the science of data and the art of compliance. We provide the precision required to grow without the risk.”
Eyal Dror founded Vicious Marketing, a performance marketing agency built for regulated industries, in 2018, following 20 years in C-level marketing roles across B2B SaaS, fintech, iGaming, and eCommerce. He holds an MBA in Marketing & Strategy alongside certifications in Google Analytics, Facebook Blueprint, and HubSpot Inbound.
His approach combines AI-driven search strategy with a working understanding of international regulatory frameworks, turning that combination into predictable pipeline for high-stakes clients.
A performance marketing agency runs SEO, paid media, content, and conversion work as one connected system, measured against pipeline and revenue rather than clicks or impressions alone. For regulated brands, that system also has to hold up under compliance review, which is where most generalist agencies fall short.
Most agencies optimize for traffic. We build every strategy around compliant, attributable revenue, because in regulated verticals a channel that can't survive a compliance review isn't a channel worth scaling.
Yes. iGaming, CFD/Forex, fintech, SaaS, and cybersecurity make up the majority of our client base, so licensing constraints and jurisdiction-specific rules are part of how we plan, not an afterthought.
Yes. Vicious Marketing works with clients across multiple regions and time zones. As a global performance marketing agency, we structure reporting and communication around your team's schedule and regulatory environment, not our office location.
Paid channels typically show movement within weeks. Organic and reputation work generally shows meaningful traction within 90 days, with compounding gains from there.
A review of your current funnel, a compliance-aware channel assessment, and a prioritized list of the three highest-leverage opportunities we see for your account.
No. We work in structured engagement periods with clear milestones, and we'd rather earn a renewal with results than lock you into a term.
We build campaigns against the specific licensing body governing your market, whether that's UKGC, MGA, Curaçao, or a financial regulator, and verify claims against source documentation before anything goes live.
Tell us about your business and we'll come back with a specific plan, not a generic pitch.
A strategist reviews every submission personally, no auto-responder chains.
The growth audit is free, and there's no pressure to sign anything after.