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Meta Ads for iGaming: Navigating the 2026 Compliance Landscape
The iGaming market is still rapidly increasing, and the platforms offered by Meta are one of the most important tools to reach potential gamers. However, the Meta iGaming ads policy has become increasingly stringent. Understanding Facebook gambling ads rules and maintaining iGaming advertising compliance is essential for building sustainable campaigns that won't get shut down. Understanding Meta's iGaming Advertising Framework The gambling advertisement strategy of Meta has
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The Knowledge
How We Used Data to Cut Ad Spend by 37% and Triple Conversions
In the current digital landscape, launching an advertisement costs little more than the click of a button. Ensuring that those ads deliver tangible value, however, remains a substantial challenge. Like countless other organisations, we spent months watching impressions climb while leads stagnated and return on investment barely exceeded zero. A deliberate shift to data-driven decision-making eventually reversed that trend: we trimmed overall spend by thirty-seven percent and,
4 min read
Case Study: 4X ROAS in E-Commerce with Predictive Analytics + Audience Segmentation
In the extremely competitive eCommerce world, brands are always looking for how to scale their growth without creating waste. Given the...
4 min read
Case Study: How We Achieved 4.2x ROAS for a VC-Backed E-Commerce Brand
In the crowded e-commerce landscape, achieving consistent and high returns on ad spend (ROAS) is no small feat. This e-commerce performance marketing case study reveals how we helped a VC-backed e-commerce brand scale profitably using a data-driven, full-funnel approach. The result? A 4.2x ROAS. This is more than just an e-commerce digital ad success story—it's a blueprint for building a high ROAS e-commerce strategy that converts. We combined granular targeting, continuous c
4 min read
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