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Meta Ads for iGaming: Navigating the 2026 Compliance Landscape
The iGaming market is still rapidly increasing, and the platforms offered by Meta are one of the most important tools to reach potential gamers. However, the Meta iGaming ads policy has become increasingly stringent. Understanding Facebook gambling ads rules and maintaining iGaming advertising compliance is essential for building sustainable campaigns that won't get shut down. Understanding Meta's iGaming Advertising Framework The gambling advertisement strategy of Meta has
5 min read
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The Knowledge
How to Drive 5,000+ Monthly Visitors Without Ads or Backlinks
Most CMOs have been sold a lie: "SEO takes 6-12 months minimum, with zero guarantees." At Vicious Marketing, we threw that playbook out...
1 min read
Unlocking App Growth: Scaling User Acquisition with High-Intent Paid Social Campaigns
The fundamental difficulty in today's crowded mobile market lies beyond creating quality apps, because users need motivation to initiate downloads and maintain ongoing engagement. An excessive number of mobile applications compete for market share so app marketers need well-targeted scalable methods to obtain desirable users. This is where the entry of high-intent app user acquisition strategies powered by paid social ad campaigns has begun. This piece examines mobile applic
4 min read
Optimizing Paid Search for Regulated Markets: A Compliance-First Growth Strategy
Running paid search campaigns in regulated industries is more challenging than ever. Sectors like healthcare, finance, legal services, insurance, gambling, and pharmaceuticals must navigate increasingly complex privacy laws, advertising restrictions, and consumer expectations. To succeed, marketers need more than just clicks; they need compliant PPC strategies that can withstand platform scrutiny, adhere to legal frameworks, and still deliver results. Whether you're launching
4 min read
Reducing Customer Acquisition Costs for SaaS: A Paid Media Attribution Case Study
In the SaaS world, sustainable growth isn’t just about acquiring more users—it’s about acquiring them profitably. That’s why every...
3 min read
Case Study: How We Achieved 4.2x ROAS for a VC-Backed E-Commerce Brand
In the crowded e-commerce landscape, achieving consistent and high returns on ad spend (ROAS) is no small feat. This e-commerce performance marketing case study reveals how we helped a VC-backed e-commerce brand scale profitably using a data-driven, full-funnel approach. The result? A 4.2x ROAS. This is more than just an e-commerce digital ad success story—it's a blueprint for building a high ROAS e-commerce strategy that converts. We combined granular targeting, continuous c
4 min read
SEO for SaaS Companies: A Full-Funnel Strategy to Drive MQLs
Learn how SaaS companies can use a full-funnel SEO strategy to increase MQLs, improve visibility, and get more customers.
5 min read
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